VTeam

MIA: We are all anxious to hear about inSL! Lets give a warm welcome to Red Linden who is here to tell us all about it!

MIA: Red the floor is yours!

Lexie Linden: wooot!

Amber Linden: wooo hooo RED!

Red Linden: hi everyone!

Red Linden: Thanks for having me here today.

Red Linden: For those of you who don’t know me, I’m a marketing program manager at Linden Lab.

Red Linden: I’m here today to talk about shoes.

Red Linden: And websites, business cards, powerpoint slides, annual reports, ads, tshirts, syllabi, curriculums, invitations, invoices, conferences, brochures, swag, product packaging, videos, social network pages, etc.

Red Linden: You get the idea - anything you might create in or out of Second Life where you want to talk about your presence inworld and your connection to the vibrant Second Life community.

Red Linden: Getting a logo license is free with an easy web signup process.

Red Linden: http://secondlife.com/corporate/brand/insl/index.php

Red Linden: In addition to just using the logo, this program is a great way to get your success stories into Linden Lab’s marketing and pr pipeline.

Red Linden: I am working to build ways for inSL participants to highlight their work on secondlife.com, inworld, in our press and conference messaging and our marketing materials. Stay tuned for those opportunities!

Red Linden: you can see the slides behind me for examples of how people are using it

Red Linden: you can see the slides behind me for examples of how people are using it

Red Linden: you can see the slides behind me for examples of how people are using it

Red Linden: and i’ll take questions through mia now

MIA: ANY QUESTIONS PLEASE IM ME NOW….

MIA: Does this cost anything

Red Linden: while she’s managing questions.. i’ll talk for a bit..

Red Linden: its free

MIA: How do you get yourself and your stuff promoted by linden lab?

Red Linden: i send surveys to the list of people who have signed up

Red Linden: asking for stories… asking to see what you are using it on

Red Linden: and i’m getting back great stuff

Red Linden: using pics from their websites, business cards, inworld stuff

Red Linden: for all sorts of stuff

MIA: will be other versions of this logo in the future too, or is this it

Red Linden: this logo was designed to be something that everyone can use..

Red Linden: we actually went through many many rounds of logo design

Red Linden: and ended up getting feedback each time that we needed to pick something

Red Linden: that everyone - nonprofits, roleplayers, businesses, artists and musicians could all use

MIA: When I read the guidelines, it seemed as if I had to be a company or at least sell in SL to use the logo. Did I read wrong?

Red Linden: its for everyone.. you can put it on your moo cards, your facebook page

Red Linden: you can put it on your blog…

Red Linden: here’s the trick with a tshirt

MIA: Is there to be any policing to stop misuse of the logo ?

Red Linden: or any item..

Red Linden: it has to be NOT the most important thing on your item

Red Linden: your own name, your own art, your own words should be more important

MIA: why should i label inworld stuff with the inSL logo? isn’t it obviouse? has it any vantages?

Red Linden: there are a few reasons people might use it inworld

Red Linden: one is to help visual recognition

Red Linden: since this is a new logo, by default, it doesnt have meaning yet

Red Linden: the hand logo was the same way many years ago

Red Linden: in this case, the inSL logo is for residents to show that they are a part of the community

Red Linden: and to spread the word to other residents

Red Linden: inworld usage is an obvious part of that

Red Linden: the other reason is something a musician might use

MIA: will there be statistics showing if using this logo helps improve anything for those using it

Red Linden: a live musician could put this on their rl CDs with a slurl to their hangout

Red Linden: or listening loft

Red Linden: that might bring people into Second Life that havent been here before

Red Linden: and the logo will start to be recognizable inworld because they also saw it on the CD…

Red Linden: as for statistics.. i’m working on that..

Red Linden: its new.. it will take time to develop

MIA: If I apply individually now,and then start a business, can I apply organizationally later?

Red Linden: yes.. you can sign up both ways

MIA: Any more questions???

MIA: The signup doesn’t let you sign up more than once. Will that be changed?

Red Linden: oh..

Red Linden: in that case.. the easy thing to do is to sign up under a different avatar for the personal vs. organizational license

MIA: is it possible to write under the logo like “German, italian, spanish”

Red Linden: you arent allowed to make it look like PART of the logo

Red Linden: but you can make it very clear with the rest of your site

Red Linden: but you can make it very clear with the rest of your site

Red Linden: but you can make it very clear with the rest of your site

MIA: with the insl logo there’s ruls about spacing around it. Will that be incorporated into the logo image at some stage so that people can just put the image there with the spacing rules already applied.

Red Linden: i’m working on that..

Red Linden: some files are already fixed

Red Linden: if you re-download.. you’ll get the new ones..

Red Linden: i have jira tasks created for the other ones.. grin

MIA: how do people know whats meaning with this logo? only by seeing this logo as a trademark?

Red Linden: they know the meaning by how they see it used..

Red Linden: everytime a machinima artist puts it on their video

Red Linden: people will start to associate it with the community inside Second Life

Red Linden: everytime a non profit uses it on their annual report, it builds credibility for the work of the community

MENTOR: it’s a valuable marketing tool, a bit of instant recognition to add to the presence you’re trying to build

Red Linden: exactly

MIA: is there some pre written ‘alt’ text we can use with the logo, so that when people hover their mouse over it it can say something along the lines of “this webpage is related to the virtual world Second Life(tm)”

Red Linden: we havent specified exact alt text yet.. but thats a good point

Red Linden: I’ll have to think about what text makes the most sense there

MIA: would LL be opposed to residents creating a flag of their own to represent the community?

Red Linden: i’m not qualified to answer that.. but i wish you good luck in getting everyone to agree on one..

MIA: I mean before, we could always make planes and boats and stuff and the eye in hand kind of united us all

Red Linden: questions about the hand logo are more in LauraP’s area

Red Linden: She has a session with you coming up

MIA: how exactly would those using the inSL logo get promoted by LL? would there be a website with a list of shops, artists, organisations using the logo and something like a “logo user of the week” with more in depth information about this user and his or her shop/work?

Red Linden: yes.. things like that exactly…

Red Linden: i dont know what shape that will take..

Red Linden: i’m still working that out while gathering my list of people who have great stories to tell

Red Linden: even if they arent selling things

Red Linden: our PR firm actively pitches interesting resident stories to the press

Red Linden: thats one option that works right now

MIA: do they want people to submit interesting success stories to someone about the usage of the inSL logo?

Red Linden: red@lindenlab.com

MIA: what’s your favourite story of the ones you read already? i can’t imagine how a story about the logo looks like so i’m curiouse ^^

Red Linden: another option, where its appropriate, is to have residents in our tradeshow booths at conferences

Amber Linden: (oh cool!)

Red Linden: telling their success stories

Red Linden: i’ve got about 10 different ideas i’m scheming on for how to promote the connection between inSL and the community

Red Linden: next question?

MIA: are there example websites for helping to make it right

Red Linden: right now there is text guidelines

Red Linden: i’m working on making it easier to use the logo properly

MIA: If used on a web page can this logo be a link to bring people to a sign up page with your name as a referal?

Red Linden: i didnt see that addressed in the policy..

MIA: Do i have to put the picture I want in my SLURl on my website or something?

Red Linden: i’m not sure i understand that question..

Amber Linden: picture = logo maybe?

Red Linden: are you talking about the slurl form or the inSL registration form?

Red Linden: you dont have to have a picture in a slurl, but if you want one, i think it has to be hosted somewhere

MIA: Goin on in the same line of question as a link at a web page… could it be used at blogs jut to direct ppl to sign up?… No interest in using me as refereal…

Red Linden: in general, we love referrals… so i cant imagine a conflict between the referral program and the insl policy

MIA: We were not allowed to color the eye and hand logo if we used it on our site before. Can we change the color of the inSL logo to match a color scheme of our businesscards etc?

Red Linden: you can have it any color you want.. as long as its teal

Red Linden: jk

Red Linden: you have teal on a white background…

Red Linden: white on black, black on white

Red Linden: black on your background, white on your background

Red Linden: teal is the color it already comes in..

Red Linden: you cannot change the color of the logo..

Red Linden: you CAN change the color of the background for the black or white version

Red Linden: lol

MIA: in case i would use this logo without registering… what would happen to me?

Red Linden: you will automatically be permanently ruthed?

MIA: ahahahahaha

Red Linden: jk…

Red Linden: this is a real life license and its free..

Red Linden: yes.. the attorneys make me know that..

Red Linden: because its a real legal document

MIA: Well Red that wraps up the questions…. Do you have anything further to add?

Red Linden: even if this logo isnt something you personally have a need for

Red Linden: you can help spread the word to residents who are trying to do stuff where it might help

Red Linden: thanks guys!

Lexie Linden: Excellent Q&A!!!

MIA: Red thanks so much for coming today and helping to explain about inSL

Lexie Linden: Thanks Red : ))

Amber Linden: Thank you so much for coming Red!

MIA: You are awesome!

George Linden: Woohoo, lots of great answers, thank you Red!! And thank you Mentors for your questions!!